Hello Dear Reader,
Every year at this time, I think of a fellow I did a show with many years ago. I think I may have mentioned Cesar Flores before. His Vietnam stories always made me so sad because I could see the hurt in his face and hear it in his voice. He spoke with such passion about everything. I really loved that about him. I know he is somewhere in California, but I don’t know where anymore.
I thank him and all the soldiers this Memorial Day for all the sacrifice that they have made so that America can have the freedoms that have become a way of life. Freedoms that seem to be used to protest for justice and tear us apart for elitism and racism. Just because I don’t agree with some of the propaganda that is going around doesn’t mean it is isn’t an expression, as much as I am loathe to point out.
According to our Declaration of Independence, we all have the right to pursue happiness. What happens when that happiness is in jeopardy? I have been paying much more attention to the empty seats, content, quality and types of advertising in the theaters I have been attending as of late. The worry of being a company owner is making sure that you can sustain great shows that bring in a full audience to keep on putting up more great shows and round and round the circle goes.
Can I just say, I don’t understand that when money gets tight the first thing that seems to be cut is live theater. I mean, I sort of get it. Tickets are expensive and if you know a lot of people in different shows it can get REALLY pricey. Yet, there is so much intrinsic value in it for a well rounded life. These creative expressions offer us a chance as a society to step back and look at ourselves. Sometimes theatre points the finger and sometimes it doesn’t. Since I want to open my own company in the future, this has really made me shift my thoughts on what the state of theatre in this area will be like in a few months.
My Gentle Reader, I don’t have any worries of the the talent on either side of the table. And when I say “either side of the table,” for those that don’t know, I am referring to the cast/talent and staff/production. We have some great people that are on both sides. I worry about the people that we do this for. While it may be fun and a necessity (sometimes) for us, theatre is a mirror of sorts to life. Even if the attendees aren’t going through the particular situation that is on stage, we can still relate to it on an emotional level. You may not agree with some of the things that the play is about, but the hope is that it makes you willing to think about the subject and maybe it will change your heart or strengthen your resolve but hopefully it will make you feel and/or think.
I’ve looked into strategies (and that ain’t even my strong suit! Ask anyone who has played board games with me) in marketing and awareness and community involvement. I see opportunities there, but getting those seats sold is where I feel a bit lost. What if those strategies are great but the seats don’t sell?
Do any of you amazing friends have any thoughts on the state of theatre in the future? What have you seen in regards to attendance? Do you see any way to shrink the number of empty seats?
Dear Reader, I hope you had a wonderful holiday weekend and that you took a moment to reflect on the things that allow us to try to attain the American Dream that our grandparents had before things got so crazy expensive.
And Cesar, where ever you are and whatever show you are working on now, my friend, I salute you and say “Welcome Home!”
Until next time, Gentle Reader…